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Working as lead designer on the interface and facebook designs for the Mini Countryman World Record launch. The Installation took place in 8 cities around the UK. People could video themselves against a screen which was then projected onto the windows of the car to create a new record attempt for the number of people you can fit in the car. |
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Working at Hyper Naked as the lead designer on the Dr Martens website redesign. The new website allows people to find out more about the Dr Martens brand, their history, how they build their products and enables people to purchase items online. |
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Working as Art Director and design lead on a project for NYSE Euronext on behalf of rehabstudio. The site is a Champions League fantasy football game for 1000 of the top traders in Europe. The main features of the site include exclusive video and blog content with some of Europe’s leading football managers along with the Fantasy Football game. |
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Working with rehabstudio on the Upload phase of a YouTube channel for Google’s Life In A Day Project. Life In A Day is a global experiment to create a user generated film shot on the 24th of July that will then be produced and directed by Ridley Scott and Kevin MacDonald. My role on the project was to lead the design and art direction from rehabstudio on the design of the YouTube channel utilising the Life In A Day branding created by Google. This involved creating an interactive globe showing live updates of users uploading films as well as a heat map option showing where in the world the most activity was happening. |
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Design lead for an interactive Flash quiz for COI/ Department of Health. The idea behind the campaign is to test who knows more about sexual health - parents or kids. The quiz is formed from eight multiple choice questions, with a running tally showing who currently knows more. The quiz ran on MSN, with a share functionality for Facebook and Bebo. |
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A campaign for TacheBack on behalf of male cancer research charity Everyman, which raises money every September by getting men to grow moustaches. My role on the project was to Lead the Design on a fully integrated campaign, fronted by comedy character Keith Lemon. The campaign involved redesigning the website, creating a series of films encouraging men to participate and for women supporting men taking part. The whole campaign ran alongside a social media seeding strategy, London underground cross-track digital displays, Premiership football match displays and a series printed material. |
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Website and advertising campaign for Talk to FRANK to raise awareness about the effects of Cannabis amongst 11 - 14 year olds. The site allows people to experience first hand the effects of Cannabis, providing experiences of Paranoia, Panic Attacks and Puking. My role involved working as part of a creative team to originate the ideas for the campaign, and lead designer - overseeing a team of designers, developers, and a photographer. |
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An Interactive site providing information on the darker side to Cocaine. The site was targeted at 15 -16 years olds, and was developed around the Pablo TV campaign produced by Mother. Working alongside the design lead on the project, my role was to produce the design layouts for the Addiction, Nose, Law and Pablo sections of the site - I also assisted in the development of the online advertising. |
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A microsite for the unveiling of the new Mini Clubman model. The brief was to create a buzz around the notion of “otherness”. When users enter the site they see a revolving door, with a counter above it. To see what was behind the door, users had a 10 minute period to access the site once the countdown had hit zero. Every week, for 6 weeks the doors would open up to reveal a new short film based around this. |
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SmallSteps4Life is a programme led by the Food Standards Agency in partnership with Change4Life and Get Set London 2012. The first stage of the website aims to encourage young people to eat healthy and get active. The site is split into three main sections, Teachers, Primary School and Secondary School. Each section provides a variety of fun quizzes, games and information to help schools take part. My role on the project was to lead the design and art direction of the campaign. Expand this section » |
